Footwear Trends This Week: Adidas, Nike, New Balance Dominate Social Media

Published: 27 January 2026 | By MyShoes.com.au Editorial Team

The footwear industry is buzzing this Tuesday, and our social listening tools have been tracking the conversations that matter. After analysing over 40 discussions across fashion communities, here's what's trending in the shoe world this week.

Whether you're a sneakerhead, a high heel enthusiast, or simply looking for your next pair of everyday shoes, these insights will help you stay ahead of the curve.

This Week's Trending Brands

1. Adidas - 5 mentions, popularity score: 946 2. Nike - 5 mentions, popularity score: 930 3. New Balance - 5 mentions, popularity score: 898 4. Jordan - 5 mentions, popularity score: 596 5. Asics - 5 mentions, popularity score: 590

What People Are Talking About

• "New Balance 550 just arrived - instant classic" (1250 upvotes, 89 comments)
• "Nike Dunk Low restock incoming this weekend" (980 upvotes, 156 comments)
• "ASICS Gel Kayano 14 - most comfortable running shoe I own" (745 upvotes, 67 comments)

Featured Products Matching Today's Trends

Adidas Adidas Casual Shoes 🔥 TRENDING

Price: $110.35 AUD

Introducing the Adidas Sneakers - Footwear Platinum Metallic, designed to add a touch of sparkle and style to your casual wear. These sneakers are not only fashionable but also engineered for comfort, making them the perfect choice for any occasion, from running errands to casual outings.

The metallic finish provides a modern, eye-catching look, while the Adidas sneakers offer superior cushioning and support for ultimate comfort. Whether you’re pairing them with jeans or a sporty outfit, these shoes will elevate your look with a sleek, trendy design.

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Adidas Adidas Casual Shoes 🔥 TRENDING

Price: $206.09 AUD

The Adidas Women's Grand Court Tennis Shoe is the perfect addition to your casual footwear collection. With its timeless tennis-inspired design, this shoe combines sporty elegance with everyday comfort.

Ideal for women who love both style and performance, the Grand Court Tennis Shoe is versatile enough for both athletic and leisure wear. Whether you're hitting the streets or heading to a casual gathering, these sneakers will keep you comfortable and fashionable.

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Nike Sport shoes 🔥 TRENDING

Price: $176.76 AUD

The Nike Women's Running Shoes in White/Black offer a perfect balance of performance and style. Designed with a breathable mesh upper, these sneakers keep your feet cool and comfortable during intense workouts or casual runs. The lightweight construction and responsive cushioning ensure that every step feels effortless, while the durable rubber outsole provides excellent traction on various surfaces.

Whether you're hitting the gym, going for a jog, or running errands, these running shoes deliver the support and comfort you need. The White/Black colorway offers a classic and versatile design that pairs effortlessly with any athletic or casual outfit.

Key Features:

Breathable mesh upper for maximum airflow and comfort Responsive cushioning for all-day comfort and support Durable rubber outsole for superior traction Stylish White/Black design that fits any occasion Ideal for running, walking, and everyday wear With the Nike Women's Running Shoes, you get both performance and style, making them your go-to choice for a variety of activities.

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Nike Sport shoes 🔥 TRENDING

Price: $185.91 AUD

The Nike Women's Running White Sneakers are the perfect choice for women who value both style and comfort. With a sleek white and glaze white design, these sneakers offer a fresh, modern look that complements any outfit. Designed with a lightweight construction, they provide all-day comfort, whether you're hitting the gym or going for a casual stroll.

These sneakers feature Nike's innovative cushioning technology, ensuring a soft, responsive feel with every step. The breathable mesh upper allows for optimal airflow, keeping your feet cool and comfortable throughout the day. The durable rubber outsole provides excellent traction, making them perfect for both indoor and outdoor activities.

Whether you're a runner, gym enthusiast, or simply looking for a comfortable everyday sneaker, the Nike Women's Running White Sneakers offer unbeatable performance and style.

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Style Insights for January 2026

Based on current social media conversations, here's what we're seeing:

• Comfort is King: Discussions about cushioning and all-day comfort continue to dominate
• Sustainable Choices: Eco-friendly materials are increasingly mentioned in buying decisions
• Versatile Styles: Shoes that work for both casual and semi-formal settings are in demand
• Bold Colours: Fashion communities are embracing statement colours this season

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Stay Ahead of the Trends

Want to be the first to know about the latest footwear trends? Follow us on social media and check back regularly for our weekly trend reports.

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