Footwear Trends This Week: Adidas, Nike, New Balance Dominate Social Media

Published: 27 January 2026 | By MyShoes.com.au Editorial Team

The footwear industry is buzzing this Tuesday, and our social listening tools have been tracking the conversations that matter. After analysing over 40 discussions across fashion communities, here's what's trending in the shoe world this week.

Whether you're a sneakerhead, a high heel enthusiast, or simply looking for your next pair of everyday shoes, these insights will help you stay ahead of the curve.

This Week's Trending Brands

1. Adidas - 5 mentions, popularity score: 946 2. Nike - 5 mentions, popularity score: 930 3. New Balance - 5 mentions, popularity score: 898 4. Jordan - 5 mentions, popularity score: 596 5. Asics - 5 mentions, popularity score: 590

What People Are Talking About

• "New Balance 550 just arrived - instant classic" (1250 upvotes, 89 comments)
• "Nike Dunk Low restock incoming this weekend" (980 upvotes, 156 comments)
• "ASICS Gel Kayano 14 - most comfortable running shoe I own" (745 upvotes, 67 comments)

Featured Products Matching Today's Trends

Adidas Adidas Casual Shoes 🔥 TRENDING

Price: $81.00 AUD

Step up your style game with the Adidas Sportswear Advantage Women's Lifestyle Shoes, featuring a chic metallic finish that adds a touch of glam to any casual look. These sneakers are designed for everyday comfort, blending iconic Adidas style with modern elegance. Whether you're running errands or enjoying a day out with friends, the Advantage Lifestyle Shoes offer the perfect balance of style and function.

With a soft leather upper and cushioned midsole, these shoes provide all-day comfort, while the durable rubber outsole ensures excellent traction and support. The metallic accents give these sneakers a unique, trendy edge that stands out in any crowd. Perfect for pairing with jeans, leggings, or skirts, these shoes are a versatile addition to any wardrobe.

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Adidas Adidas Casual Shoes 🔥 TRENDING

Price: $77.00 AUD

The Adidas Sportswear Court Women's Lifestyle Shoes are the perfect blend of fashion and comfort, ideal for daily wear. Designed with a sleek and modern aesthetic, these shoes bring classic court-inspired style to your casual wardrobe. Whether you're running errands or enjoying a day out, these shoes offer both style and support in one comfortable package.

Featuring a soft, durable upper and cushioned midsole, the Adidas Sportswear Court Lifestyle Shoes provide all-day comfort, making them a perfect option for your busy lifestyle. The rubber outsole ensures traction and stability, while the timeless design adds a sporty edge to any outfit.

Available in a range of versatile colors, these shoes are perfect for pairing with jeans, leggings, or skirts, making them a go-to choice for casual outings. Embrace effortless style and comfort with the Adidas Sportswear Court Women's Lifestyle Shoes.

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Nike Sport shoes 🔥 TRENDING

Price: $185.91 AUD

The Nike Women's Running White Sneakers are the perfect choice for women who value both style and comfort. With a sleek white and glaze white design, these sneakers offer a fresh, modern look that complements any outfit. Designed with a lightweight construction, they provide all-day comfort, whether you're hitting the gym or going for a casual stroll.

These sneakers feature Nike's innovative cushioning technology, ensuring a soft, responsive feel with every step. The breathable mesh upper allows for optimal airflow, keeping your feet cool and comfortable throughout the day. The durable rubber outsole provides excellent traction, making them perfect for both indoor and outdoor activities.

Whether you're a runner, gym enthusiast, or simply looking for a comfortable everyday sneaker, the Nike Women's Running White Sneakers offer unbeatable performance and style.

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Nike Sport shoes 🔥 TRENDING

Price: $136.25 AUD

The Nike Women's Intrlk Trainers combine style and performance, featuring a striking metallic finish for a bold, eye-catching look. These trainers are engineered for comfort, with a lightweight design and cushioned midsole that provides support for every step. Whether you're hitting the gym, going for a run, or styling them for casual wear, these trainers offer versatility and durability. The breathable upper and durable outsole ensure that your feet stay comfortable and supported, no matter where you go.

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Style Insights for January 2026

Based on current social media conversations, here's what we're seeing:

• Comfort is King: Discussions about cushioning and all-day comfort continue to dominate
• Sustainable Choices: Eco-friendly materials are increasingly mentioned in buying decisions
• Versatile Styles: Shoes that work for both casual and semi-formal settings are in demand
• Bold Colours: Fashion communities are embracing statement colours this season

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Stay Ahead of the Trends

Want to be the first to know about the latest footwear trends? Follow us on social media and check back regularly for our weekly trend reports.

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