Footwear Trends This Week: Adidas, Nike, New Balance Dominate Social Media

Published: 28 January 2026 | By MyShoes.com.au Editorial Team

The footwear industry is buzzing this Wednesday, and our social listening tools have been tracking the conversations that matter. After analysing over 40 discussions across fashion communities, here's what's trending in the shoe world this week.

Whether you're a sneakerhead, a high heel enthusiast, or simply looking for your next pair of everyday shoes, these insights will help you stay ahead of the curve.

This Week's Trending Brands

1. Adidas - 5 mentions, popularity score: 946 2. Nike - 5 mentions, popularity score: 930 3. New Balance - 5 mentions, popularity score: 898 4. Jordan - 5 mentions, popularity score: 596 5. Asics - 5 mentions, popularity score: 590

What People Are Talking About

• "New Balance 550 just arrived - instant classic" (1250 upvotes, 89 comments)
• "Nike Dunk Low restock incoming this weekend" (980 upvotes, 156 comments)
• "ASICS Gel Kayano 14 - most comfortable running shoe I own" (745 upvotes, 67 comments)

Featured Products Matching Today's Trends

Adidas Adidas Casual Shoes 🔥 TRENDING

Price: $89.95 AUD

Step into classic style and ultimate comfort with the Adidas Women's Originals Smith Sneakers. Known for their timeless design, these sneakers are perfect for casual everyday wear. The clean, minimalist look features a durable leather upper, offering both durability and a sleek appearance. Whether you're out for a stroll or meeting friends, these sneakers elevate any outfit with their signature Adidas style.

Designed with comfort in mind, the cushioned insole ensures a supportive fit, while the rubber outsole provides traction for all-day wear. Whether you're pairing them with jeans, skirts, or leggings, these sneakers offer a versatile look that never goes out of style. The Adidas Women's Originals Smith Sneakers are a must-have for anyone looking to add a classic touch to their wardrobe.

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Adidas Adidas Casual Shoes 🔥 TRENDING

Price: $86.58 AUD

The Adidas Women's Grand Tennis Yellow Sneakers bring a fresh burst of color and classic style to your footwear rotation. Designed for comfort and versatility, these sneakers are perfect for adding a vibrant touch to your casual outfits.

Crafted with durable materials, the Grand Tennis Yellow Sneakers offer a comfortable fit and long-lasting wear. The yellow color adds a bold, trendy flair, making them a standout piece for any wardrobe.

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Nike Sport shoes 🔥 TRENDING

Price: $109.87 AUD

he Nike Women's Running Shoes (CD0212-004) combine both style and performance, designed to support your active lifestyle while keeping you comfortable. Whether you're training for a race or hitting the gym, these shoes deliver the perfect balance of cushioning, durability, and flexibility.

Crafted with a breathable mesh upper, these running shoes provide ventilation, keeping your feet cool during intense activity. The soft foam midsole ensures a cushioned feel with each step, while the sturdy rubber outsole offers reliable traction and stability on various surfaces.

The Black and Platinum colorway adds a modern touch, making these shoes a versatile option that pairs well with any workout gear or casual outfit. Whether you're running, walking, or just on-the-go, these shoes will keep you feeling supported and stylish.

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Nike Sport shoes 🔥 TRENDING

Price: $104.44 AUD

The Nike Women's Tanjun Sneaker is the perfect blend of fashion, comfort, and performance. Featuring a sleek and minimalist design, these sneakers are crafted from lightweight materials to ensure all-day comfort. The Barely Rose colorway adds a soft, chic touch, making them ideal for any casual outfit or workout.

The Tanjun Sneaker is designed for versatility, whether you're running errands, working out, or just enjoying a walk. The breathable mesh upper promotes airflow, keeping your feet cool and comfortable, while the flexible outsole provides excellent grip and traction on various surfaces.

With a stylish, streamlined silhouette, the Tanjun is an iconic choice for women who value both performance and style. Whether you're heading to the gym or relaxing with friends, these sneakers are sure to keep you comfortable and looking great.

Key Features:

Lightweight and breathable mesh upper for ultimate comfort Flexible outsole for great traction and support Barely Rose color adds a chic, feminine touch Ideal for everyday wear, running, walking, or light exercise Minimalist design for a modern, sleek look Elevate your active wardrobe with the Nike Women's Tanjun Sneaker – your go-to choice for style, comfort, and performance.

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Style Insights for January 2026

Based on current social media conversations, here's what we're seeing:

• Comfort is King: Discussions about cushioning and all-day comfort continue to dominate
• Sustainable Choices: Eco-friendly materials are increasingly mentioned in buying decisions
• Versatile Styles: Shoes that work for both casual and semi-formal settings are in demand
• Bold Colours: Fashion communities are embracing statement colours this season

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Stay Ahead of the Trends

Want to be the first to know about the latest footwear trends? Follow us on social media and check back regularly for our weekly trend reports.

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