Footwear Trends This Week: Adidas, Nike, New Balance Dominate Social Media

Published: 28 January 2026 | By MyShoes.com.au Editorial Team

The footwear industry is buzzing this Wednesday, and our social listening tools have been tracking the conversations that matter. After analysing over 40 discussions across fashion communities, here's what's trending in the shoe world this week.

Whether you're a sneakerhead, a high heel enthusiast, or simply looking for your next pair of everyday shoes, these insights will help you stay ahead of the curve.

This Week's Trending Brands

1. Adidas - 5 mentions, popularity score: 946 2. Nike - 5 mentions, popularity score: 930 3. New Balance - 5 mentions, popularity score: 898 4. Jordan - 5 mentions, popularity score: 596 5. Asics - 5 mentions, popularity score: 590

What People Are Talking About

• "New Balance 550 just arrived - instant classic" (1250 upvotes, 89 comments)
• "Nike Dunk Low restock incoming this weekend" (980 upvotes, 156 comments)
• "ASICS Gel Kayano 14 - most comfortable running shoe I own" (745 upvotes, 67 comments)

Featured Products Matching Today's Trends

Adidas Adidas Casual Shoes 🔥 TRENDING

Price: $110.35 AUD

Introducing the Adidas Sneakers - Footwear Platinum Metallic, designed to add a touch of sparkle and style to your casual wear. These sneakers are not only fashionable but also engineered for comfort, making them the perfect choice for any occasion, from running errands to casual outings.

The metallic finish provides a modern, eye-catching look, while the Adidas sneakers offer superior cushioning and support for ultimate comfort. Whether you’re pairing them with jeans or a sporty outfit, these shoes will elevate your look with a sleek, trendy design.

View Product →

Adidas Adidas Casual Shoes 🔥 TRENDING

Price: $129.47 AUD

Step out in style with the Adidas Sportswear Advantage Lifestyle Sneakers in a vibrant orange color. These sneakers are the perfect blend of sporty performance and casual chic. Whether you're heading to the gym, running errands, or hanging out with friends, these shoes offer comfort and support for every step.

Crafted with a soft, breathable upper and cushioned sole, the Advantage Lifestyle Sneakers provide a lightweight feel that keeps your feet comfortable all day long. The durable rubber outsole ensures excellent grip and traction, making them perfect for both indoor and outdoor wear.

View Product →

Nike Sport shoes 🔥 TRENDING

Price: $143.83 AUD

Elevate your athletic footwear collection with the Nike Women's Shield Running Metallic Trainers. These trainers offer a striking metallic finish, blending fashion-forward design with the durability and comfort you need for both sports and casual wear.

Built for all-weather performance, the trainers feature a water-resistant upper that keeps your feet dry during challenging runs or unpredictable conditions. The cushioned midsole provides optimal comfort, while the durable rubber outsole ensures superior traction, giving you the support you need wherever your fitness journey takes you.

View Product →

Nike Sport shoes 🔥 TRENDING

Price: $109.87 AUD

he Nike Women's Running Shoes (CD0212-004) combine both style and performance, designed to support your active lifestyle while keeping you comfortable. Whether you're training for a race or hitting the gym, these shoes deliver the perfect balance of cushioning, durability, and flexibility.

Crafted with a breathable mesh upper, these running shoes provide ventilation, keeping your feet cool during intense activity. The soft foam midsole ensures a cushioned feel with each step, while the sturdy rubber outsole offers reliable traction and stability on various surfaces.

The Black and Platinum colorway adds a modern touch, making these shoes a versatile option that pairs well with any workout gear or casual outfit. Whether you're running, walking, or just on-the-go, these shoes will keep you feeling supported and stylish.

View Product →

Style Insights for January 2026

Based on current social media conversations, here's what we're seeing:

• Comfort is King: Discussions about cushioning and all-day comfort continue to dominate
• Sustainable Choices: Eco-friendly materials are increasingly mentioned in buying decisions
• Versatile Styles: Shoes that work for both casual and semi-formal settings are in demand
• Bold Colours: Fashion communities are embracing statement colours this season

---

Stay Ahead of the Trends

Want to be the first to know about the latest footwear trends? Follow us on social media and check back regularly for our weekly trend reports.

MyShoes.com.au is Australia's destination for shoe lovers. We curate the best footwear from trusted retailers, so you can shop with confidence. Browse All Shoes →

---

Disclaimer: MyShoes.com.au may earn a commission on purchases made through our links at no extra cost to you. We only recommend products we believe in.