Footwear Trends This Week: Adidas, Nike, New Balance Dominate Social Media

Published: 29 January 2026 | By MyShoes.com.au Editorial Team

The footwear industry is buzzing this Thursday, and our social listening tools have been tracking the conversations that matter. After analysing over 40 discussions across fashion communities, here's what's trending in the shoe world this week.

Whether you're a sneakerhead, a high heel enthusiast, or simply looking for your next pair of everyday shoes, these insights will help you stay ahead of the curve.

This Week's Trending Brands

1. Adidas - 5 mentions, popularity score: 946 2. Nike - 5 mentions, popularity score: 930 3. New Balance - 5 mentions, popularity score: 898 4. Jordan - 5 mentions, popularity score: 596 5. Asics - 5 mentions, popularity score: 590

What People Are Talking About

• "New Balance 550 just arrived - instant classic" (1250 upvotes, 89 comments)
• "Nike Dunk Low restock incoming this weekend" (980 upvotes, 156 comments)
• "ASICS Gel Kayano 14 - most comfortable running shoe I own" (745 upvotes, 67 comments)

Featured Products Matching Today's Trends

Adidas Adidas Casual Shoes 🔥 TRENDING

Price: $84.00 AUD

Step up your sneaker game with the Adidas Sportswear Advantage Lifestyle Sneakers in Metallic. Designed for the modern woman, these sneakers feature a sleek metallic finish that adds a touch of sophistication to any casual outfit.

Built for comfort and durability, the Advantage Lifestyle Sneakers are perfect for day-to-day activities. Whether you're heading to the gym, running errands, or meeting up with friends, these shoes deliver the perfect balance of style and function.

View Product →

Adidas Adidas Casual Shoes 🔥 TRENDING

Price: $129.47 AUD

Step out in style with the Adidas Sportswear Advantage Lifestyle Sneakers in a vibrant orange color. These sneakers are the perfect blend of sporty performance and casual chic. Whether you're heading to the gym, running errands, or hanging out with friends, these shoes offer comfort and support for every step.

Crafted with a soft, breathable upper and cushioned sole, the Advantage Lifestyle Sneakers provide a lightweight feel that keeps your feet comfortable all day long. The durable rubber outsole ensures excellent grip and traction, making them perfect for both indoor and outdoor wear.

View Product →

Nike Sport shoes 🔥 TRENDING

Price: $283.00 AUD

Step into ultimate comfort with the Nike Women's Invincible Runners Metallic. Featuring a striking metallic design, these sneakers provide exceptional cushioning and support, making them perfect for long runs, workouts, or casual outings.

The lightweight yet durable construction ensures your feet stay comfortable all day, while the plush cushioning provides a soft, responsive feel. Whether you're hitting the pavement or running errands, these shoes will elevate your style and performance.

View Product →

Nike Sport shoes 🔥 TRENDING

Price: $203.55 AUD

The Nike Women's Nature Black Anthracite Shoes offer the perfect blend of comfort, durability, and modern style. Whether you’re running errands or enjoying a light workout, these shoes deliver the support and flexibility you need for all-day wear.

View Product →

Style Insights for January 2026

Based on current social media conversations, here's what we're seeing:

• Comfort is King: Discussions about cushioning and all-day comfort continue to dominate
• Sustainable Choices: Eco-friendly materials are increasingly mentioned in buying decisions
• Versatile Styles: Shoes that work for both casual and semi-formal settings are in demand
• Bold Colours: Fashion communities are embracing statement colours this season

---

Stay Ahead of the Trends

Want to be the first to know about the latest footwear trends? Follow us on social media and check back regularly for our weekly trend reports.

MyShoes.com.au is Australia's destination for shoe lovers. We curate the best footwear from trusted retailers, so you can shop with confidence. Browse All Shoes →

---

Disclaimer: MyShoes.com.au may earn a commission on purchases made through our links at no extra cost to you. We only recommend products we believe in.