Footwear Trends This Week: Adidas, Nike, New Balance Dominate Social Media

Published: 29 January 2026 | By MyShoes.com.au Editorial Team

The footwear industry is buzzing this Thursday, and our social listening tools have been tracking the conversations that matter. After analysing over 40 discussions across fashion communities, here's what's trending in the shoe world this week.

Whether you're a sneakerhead, a high heel enthusiast, or simply looking for your next pair of everyday shoes, these insights will help you stay ahead of the curve.

This Week's Trending Brands

1. Adidas - 5 mentions, popularity score: 946 2. Nike - 5 mentions, popularity score: 930 3. New Balance - 5 mentions, popularity score: 898 4. Jordan - 5 mentions, popularity score: 596 5. Asics - 5 mentions, popularity score: 590

What People Are Talking About

• "New Balance 550 just arrived - instant classic" (1250 upvotes, 89 comments)
• "Nike Dunk Low restock incoming this weekend" (980 upvotes, 156 comments)
• "ASICS Gel Kayano 14 - most comfortable running shoe I own" (745 upvotes, 67 comments)

Featured Products Matching Today's Trends

Adidas Adidas Casual Shoes 🔥 TRENDING

Price: $63.12 AUD

Take your fitness routine to the next level with the Adidas Performance Runfalcon Women's Running Shoes. These sneakers are designed for performance, offering the perfect balance of comfort, support, and style. Whether you're heading out for a run, workout, or casual day out, the Runfalcon is your go-to choice for all-day comfort.

The lightweight construction and breathable mesh upper keep your feet cool, while the durable rubber outsole offers excellent traction for a secure step. With cushioned midsole support, you’ll experience a responsive and comfortable ride with every stride.

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Adidas Adidas Casual Shoes 🔥 TRENDING

Price: $69.95 AUD

The Adidas Alphabounce Running Shoes for Women are crafted for those who demand both performance and style. Featuring a seamless mesh upper and a flexible midsole, these shoes provide an adaptive fit that moves with your foot. Whether you're hitting the track or going for a casual walk, the Alphabounce offers unmatched comfort and responsiveness.

Designed with an innovative Bounce cushioning technology, these shoes deliver a springy, energizing feel with every step, giving you the confidence to push through longer runs or intense workouts. The lightweight construction ensures you stay light on your feet, while the durable outsole provides excellent grip and traction.

Perfect for athletes and fitness enthusiasts, the Adidas Alphabounce Running Shoes are not just about function—they bring sleek, modern style to your workout gear. Add these to your collection for a perfect mix of fashion and performance.

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Nike Sport shoes 🔥 TRENDING

Price: $185.91 AUD

The Nike Women's Running White Sneakers are the perfect choice for women who value both style and comfort. With a sleek white and glaze white design, these sneakers offer a fresh, modern look that complements any outfit. Designed with a lightweight construction, they provide all-day comfort, whether you're hitting the gym or going for a casual stroll.

These sneakers feature Nike's innovative cushioning technology, ensuring a soft, responsive feel with every step. The breathable mesh upper allows for optimal airflow, keeping your feet cool and comfortable throughout the day. The durable rubber outsole provides excellent traction, making them perfect for both indoor and outdoor activities.

Whether you're a runner, gym enthusiast, or simply looking for a comfortable everyday sneaker, the Nike Women's Running White Sneakers offer unbeatable performance and style.

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Nike Sport shoes 🔥 TRENDING

Price: $143.83 AUD

Elevate your athletic footwear collection with the Nike Women's Shield Running Metallic Trainers. These trainers offer a striking metallic finish, blending fashion-forward design with the durability and comfort you need for both sports and casual wear.

Built for all-weather performance, the trainers feature a water-resistant upper that keeps your feet dry during challenging runs or unpredictable conditions. The cushioned midsole provides optimal comfort, while the durable rubber outsole ensures superior traction, giving you the support you need wherever your fitness journey takes you.

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Style Insights for January 2026

Based on current social media conversations, here's what we're seeing:

• Comfort is King: Discussions about cushioning and all-day comfort continue to dominate
• Sustainable Choices: Eco-friendly materials are increasingly mentioned in buying decisions
• Versatile Styles: Shoes that work for both casual and semi-formal settings are in demand
• Bold Colours: Fashion communities are embracing statement colours this season

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Stay Ahead of the Trends

Want to be the first to know about the latest footwear trends? Follow us on social media and check back regularly for our weekly trend reports.

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