Footwear Trends This Week: Adidas, Nike, New Balance Dominate Social Media

Published: 30 January 2026 | By MyShoes.com.au Editorial Team

The footwear industry is buzzing this Friday, and our social listening tools have been tracking the conversations that matter. After analysing over 40 discussions across fashion communities, here's what's trending in the shoe world this week.

Whether you're a sneakerhead, a high heel enthusiast, or simply looking for your next pair of everyday shoes, these insights will help you stay ahead of the curve.

This Week's Trending Brands

1. Adidas - 5 mentions, popularity score: 946 2. Nike - 5 mentions, popularity score: 930 3. New Balance - 5 mentions, popularity score: 898 4. Jordan - 5 mentions, popularity score: 596 5. Asics - 5 mentions, popularity score: 590

What People Are Talking About

• "New Balance 550 just arrived - instant classic" (1250 upvotes, 89 comments)
• "Nike Dunk Low restock incoming this weekend" (980 upvotes, 156 comments)
• "ASICS Gel Kayano 14 - most comfortable running shoe I own" (745 upvotes, 67 comments)

Featured Products Matching Today's Trends

Adidas Adidas Casual Shoes 🔥 TRENDING

Price: $81.00 AUD

Step up your style game with the Adidas Sportswear Advantage Women's Lifestyle Shoes, featuring a chic metallic finish that adds a touch of glam to any casual look. These sneakers are designed for everyday comfort, blending iconic Adidas style with modern elegance. Whether you're running errands or enjoying a day out with friends, the Advantage Lifestyle Shoes offer the perfect balance of style and function.

With a soft leather upper and cushioned midsole, these shoes provide all-day comfort, while the durable rubber outsole ensures excellent traction and support. The metallic accents give these sneakers a unique, trendy edge that stands out in any crowd. Perfect for pairing with jeans, leggings, or skirts, these shoes are a versatile addition to any wardrobe.

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Adidas Adidas Casual Shoes 🔥 TRENDING

Price: $107.47 AUD

Elevate your footwear collection with the Adidas Women's Tennis Shoes (FTWBLA/NEGBÁS), designed to provide the perfect balance of style and comfort for your active lifestyle. These sneakers feature a sleek, sporty design that seamlessly transitions from the tennis court to everyday wear.

The Women's Tennis Shoes are crafted with a durable leather upper that ensures long-lasting wear, while the cushioned midsole offers superior comfort for all-day use. Whether you’re on the go, running errands, or participating in light sports activities, the Adidas Women's Tennis Shoes provide the support you need, coupled with a modern, versatile aesthetic.

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Nike Sport shoes 🔥 TRENDING

Price: $110.62 AUD

The Nike Women's Revolution Running Shoes are designed to keep you comfortable while you push through your workouts or daily activities. Perfect for running, walking, or just lounging, these shoes provide superior support and cushioning to enhance your performance.

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Nike Sport shoes 🔥 TRENDING

Price: $139.32 AUD

Experience the perfect blend of style, comfort, and performance with the Nike Women's Running Magic Ember Sneakers. Built for runners and active individuals, these sneakers feature a responsive foam midsole that ensures cushioning with every stride, reducing impact and maximizing comfort during your runs.

The breathable mesh upper keeps your feet cool and dry, while the durable rubber outsole provides excellent grip on various surfaces, whether you're on the treadmill or hitting the pavement. The modern Magic Ember colorway brings a pop of energy to your workout gear, ensuring you stand out in style.

Ideal for running, training, or casual wear, these sneakers are designed to support your active lifestyle.

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Style Insights for January 2026

Based on current social media conversations, here's what we're seeing:

• Comfort is King: Discussions about cushioning and all-day comfort continue to dominate
• Sustainable Choices: Eco-friendly materials are increasingly mentioned in buying decisions
• Versatile Styles: Shoes that work for both casual and semi-formal settings are in demand
• Bold Colours: Fashion communities are embracing statement colours this season

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Stay Ahead of the Trends

Want to be the first to know about the latest footwear trends? Follow us on social media and check back regularly for our weekly trend reports.

MyShoes.com.au is Australia's destination for shoe lovers. We curate the best footwear from trusted retailers, so you can shop with confidence. Browse All Shoes →

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