Footwear Trends This Week: Adidas, Nike, New Balance Dominate Social Media

Published: 13 February 2026 | By MyShoes.com.au Editorial Team

The footwear industry is buzzing this Friday, and our social listening tools have been tracking the conversations that matter. After analysing over 40 discussions across fashion communities, here's what's trending in the shoe world this week.

Whether you're a sneakerhead, a high heel enthusiast, or simply looking for your next pair of everyday shoes, these insights will help you stay ahead of the curve.

This Week's Trending Brands

1. Adidas - 5 mentions, popularity score: 946 2. Nike - 5 mentions, popularity score: 930 3. New Balance - 5 mentions, popularity score: 898 4. Jordan - 5 mentions, popularity score: 596 5. Asics - 5 mentions, popularity score: 590

What People Are Talking About

• "New Balance 550 just arrived - instant classic" (1250 upvotes, 89 comments)
• "Nike Dunk Low restock incoming this weekend" (980 upvotes, 156 comments)
• "ASICS Gel Kayano 14 - most comfortable running shoe I own" (745 upvotes, 67 comments)

Featured Products Matching Today's Trends

Adidas Adidas Casual Shoes 🔥 TRENDING

Price: $206.09 AUD

The Adidas Women's Grand Court Tennis Shoe is the perfect addition to your casual footwear collection. With its timeless tennis-inspired design, this shoe combines sporty elegance with everyday comfort.

Ideal for women who love both style and performance, the Grand Court Tennis Shoe is versatile enough for both athletic and leisure wear. Whether you're hitting the streets or heading to a casual gathering, these sneakers will keep you comfortable and fashionable.

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Adidas Adidas Casual Shoes 🔥 TRENDING

Price: $129.47 AUD

Step out in style with the Adidas Sportswear Advantage Lifestyle Sneakers in a vibrant orange color. These sneakers are the perfect blend of sporty performance and casual chic. Whether you're heading to the gym, running errands, or hanging out with friends, these shoes offer comfort and support for every step.

Crafted with a soft, breathable upper and cushioned sole, the Advantage Lifestyle Sneakers provide a lightweight feel that keeps your feet comfortable all day long. The durable rubber outsole ensures excellent grip and traction, making them perfect for both indoor and outdoor wear.

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Nike Sport shoes 🔥 TRENDING

Price: $99.99 AUD

The Nike Revolution Nature Women's Running Shoes are designed with sustainability and performance in mind. Made from eco-friendly materials, these shoes offer the perfect balance of comfort, durability, and style. The breathable mesh upper keeps your feet cool during runs, while the cushioned midsole provides responsive support for every step. Whether you're running on the track or hitting the pavement, these shoes will keep you feeling fresh and supported. A must-have for the eco-conscious athlete.

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Nike Sport shoes 🔥 TRENDING

Price: $110.32 AUD

The Nike Women's Downshifter Trainers - Platinum offer the perfect combination of style, comfort, and performance. With a sleek platinum color and lightweight design, these trainers are ideal for women who want a versatile shoe for both athletic performance and casual wear. Featuring a breathable mesh upper and cushioned midsole, these trainers provide a supportive and comfortable fit for running or daily activities. The durable rubber outsole ensures superior traction and stability, making them suitable for a variety of surfaces.

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Style Insights for February 2026

Based on current social media conversations, here's what we're seeing:

• Comfort is King: Discussions about cushioning and all-day comfort continue to dominate
• Sustainable Choices: Eco-friendly materials are increasingly mentioned in buying decisions
• Versatile Styles: Shoes that work for both casual and semi-formal settings are in demand
• Bold Colours: Fashion communities are embracing statement colours this season

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Stay Ahead of the Trends

Want to be the first to know about the latest footwear trends? Follow us on social media and check back regularly for our weekly trend reports.

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