Footwear Trends This Week: Adidas, Nike, New Balance Dominate Social Media

Published: 27 February 2026 | By MyShoes.com.au Editorial Team

The footwear industry is buzzing this Friday, and our social listening tools have been tracking the conversations that matter. After analysing over 40 discussions across fashion communities, here's what's trending in the shoe world this week.

Whether you're a sneakerhead, a high heel enthusiast, or simply looking for your next pair of everyday shoes, these insights will help you stay ahead of the curve.

This Week's Trending Brands

1. Adidas - 5 mentions, popularity score: 946 2. Nike - 5 mentions, popularity score: 930 3. New Balance - 5 mentions, popularity score: 898 4. Jordan - 5 mentions, popularity score: 596 5. Asics - 5 mentions, popularity score: 590

What People Are Talking About

• "New Balance 550 just arrived - instant classic" (1250 upvotes, 89 comments)
• "Nike Dunk Low restock incoming this weekend" (980 upvotes, 156 comments)
• "ASICS Gel Kayano 14 - most comfortable running shoe I own" (745 upvotes, 67 comments)

Featured Products Matching Today's Trends

Adidas Adidas Casual Shoes 🔥 TRENDING

Price: $69.29 AUD

Step up your athletic game with the Adidas Performance Duramo Speed Metallic running shoes. Crafted for performance, these women’s sneakers offer both comfort and style, making them ideal for running, gym sessions, or casual outings.

The sleek metallic finish adds a touch of modern style, while the lightweight design and responsive cushioning ensure superior comfort with every step. Whether you're hitting the pavement or going for a walk, the Duramo Speed Metallic is engineered to keep you comfortable and supported all day long.

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Adidas Adidas Casual Shoes 🔥 TRENDING

Price: $107.47 AUD

Elevate your footwear collection with the Adidas Women's Tennis Shoes (FTWBLA/NEGBÁS), designed to provide the perfect balance of style and comfort for your active lifestyle. These sneakers feature a sleek, sporty design that seamlessly transitions from the tennis court to everyday wear.

The Women's Tennis Shoes are crafted with a durable leather upper that ensures long-lasting wear, while the cushioned midsole offers superior comfort for all-day use. Whether you’re on the go, running errands, or participating in light sports activities, the Adidas Women's Tennis Shoes provide the support you need, coupled with a modern, versatile aesthetic.

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Nike Sport shoes 🔥 TRENDING

Price: $283.00 AUD

Step into ultimate comfort with the Nike Women's Invincible Runners Metallic. Featuring a striking metallic design, these sneakers provide exceptional cushioning and support, making them perfect for long runs, workouts, or casual outings.

The lightweight yet durable construction ensures your feet stay comfortable all day, while the plush cushioning provides a soft, responsive feel. Whether you're hitting the pavement or running errands, these shoes will elevate your style and performance.

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Nike Sport shoes 🔥 TRENDING

Price: $143.99 AUD

Experience a smooth and comfortable ride with the Nike Women's Pegasus Running Shoes in stunning Champagne. These running shoes are designed for women who value both performance and style. Featuring a lightweight, breathable mesh upper, they provide excellent airflow to keep your feet cool and dry during even the most intense workouts.

The Nike Air Zoom Pegasus features a responsive foam midsole that provides exceptional cushioning and energy return, making each stride feel smooth and cushioned. The durable rubber outsole ensures lasting traction and stability, allowing you to confidently take on various terrains, whether you're running on the track, pavement, or trails.

With their elegant Champagne color, these sneakers seamlessly combine style and performance, making them perfect for running, training, or casual wear.

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Style Insights for February 2026

Based on current social media conversations, here's what we're seeing:

• Comfort is King: Discussions about cushioning and all-day comfort continue to dominate
• Sustainable Choices: Eco-friendly materials are increasingly mentioned in buying decisions
• Versatile Styles: Shoes that work for both casual and semi-formal settings are in demand
• Bold Colours: Fashion communities are embracing statement colours this season

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Stay Ahead of the Trends

Want to be the first to know about the latest footwear trends? Follow us on social media and check back regularly for our weekly trend reports.

MyShoes.com.au is Australia's destination for shoe lovers. We curate the best footwear from trusted retailers, so you can shop with confidence. Browse All Shoes →

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