Footwear Trends This Week: Adidas, Nike, New Balance Dominate Social Media

Published: 12 July 2026 | By MyShoes.com.au Editorial Team

The footwear industry is buzzing this Sunday, and our social listening tools have been tracking the conversations that matter. After analysing over 40 discussions across fashion communities, here's what's trending in the shoe world this week.

Whether you're a sneakerhead, a high heel enthusiast, or simply looking for your next pair of everyday shoes, these insights will help you stay ahead of the curve.

This Week's Trending Brands

1. Adidas - 5 mentions, popularity score: 946 2. Nike - 5 mentions, popularity score: 930 3. New Balance - 5 mentions, popularity score: 898 4. Jordan - 5 mentions, popularity score: 596 5. Asics - 5 mentions, popularity score: 590

What People Are Talking About

• "New Balance 550 just arrived - instant classic" (1250 upvotes, 89 comments)
• "Nike Dunk Low restock incoming this weekend" (980 upvotes, 156 comments)
• "ASICS Gel Kayano 14 - most comfortable running shoe I own" (745 upvotes, 67 comments)

Featured Products Matching Today's Trends

Adidas Adidas Casual Shoes 🔥 TRENDING

Price: $51.17 AUD

Elevate your athletic style with the Adidas Sportswear Racer Shoes in Black. These sneakers combine a modern design with performance features, making them the ideal choice for women who are always on the go.

With a lightweight and breathable upper, these shoes provide all-day comfort and support, whether you're running errands, heading to the gym, or enjoying a casual outing.

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Adidas Adidas Casual Shoes 🔥 TRENDING

Price: $89.95 AUD

Step into classic style and ultimate comfort with the Adidas Women's Originals Smith Sneakers. Known for their timeless design, these sneakers are perfect for casual everyday wear. The clean, minimalist look features a durable leather upper, offering both durability and a sleek appearance. Whether you're out for a stroll or meeting friends, these sneakers elevate any outfit with their signature Adidas style.

Designed with comfort in mind, the cushioned insole ensures a supportive fit, while the rubber outsole provides traction for all-day wear. Whether you're pairing them with jeans, skirts, or leggings, these sneakers offer a versatile look that never goes out of style. The Adidas Women's Originals Smith Sneakers are a must-have for anyone looking to add a classic touch to their wardrobe.

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Nike Sport shoes 🔥 TRENDING

Price: $245.94 AUD

Elevate your footwear game with the Nike Women's White/Black Sneakers (DH8010), designed for both comfort and style. The classic white and black colorway adds a timeless appeal, making them perfect for any occasion, from casual outings to intense workouts.

The shoes feature a lightweight, breathable upper, ensuring your feet stay cool and comfortable no matter how long you’re on the move. The foam midsole delivers soft, responsive cushioning to absorb shock and keep you moving with ease, while the durable rubber outsole provides traction and stability.

Whether you’re hitting the gym, going for a run, or pairing them with your everyday outfits, these Nike sneakers are designed to meet the demands of your active lifestyle.

Key Features:

Breathable mesh upper for ventilation and comfort Responsive foam midsole for soft cushioning and support Durable rubber outsole for traction and stability Classic White/Black color combination for versatile wear Ideal for sports, casual wear, and active activities Get ready to step out in style with the Nike Women's White/Black Sneakers – the perfect combination of performance and fashion for the modern woman.

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Nike Sport shoes 🔥 TRENDING

Price: $273.87 AUD

Take your running experience to the next level with the Nike Women's Invincible Running Shoes in White and Purple. Designed to offer ultimate cushioning and support, these shoes are perfect for athletes looking for a responsive, comfortable ride during their training sessions or long-distance runs.

The Invincible Run features Nike's ZoomX foam, providing exceptional softness and energy return with every step. The wide platform design delivers added stability, making this shoe ideal for a smooth, supportive run, no matter your stride. The breathable mesh upper ensures your feet stay cool, while the rubber outsole offers reliable traction, ensuring a solid grip on various surfaces.

With its stylish White/Purple color combination, this shoe provides not only performance but also a sleek, modern aesthetic. Whether you’re training for a race or enjoying a casual jog, these running shoes are designed to support you mile after mile.

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Style Insights for July 2026

Based on current social media conversations, here's what we're seeing:

• Comfort is King: Discussions about cushioning and all-day comfort continue to dominate
• Sustainable Choices: Eco-friendly materials are increasingly mentioned in buying decisions
• Versatile Styles: Shoes that work for both casual and semi-formal settings are in demand
• Bold Colours: Fashion communities are embracing statement colours this season

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Stay Ahead of the Trends

Want to be the first to know about the latest footwear trends? Follow us on social media and check back regularly for our weekly trend reports.

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